Vintage vs Modern: Chocolate Bar Wrappers and Packaging
posted on 17th August 2010 by Paul Maloney with the tags: "Chocolate", "Packaging", "Vintage" .
Food packaging is something we don’t generally take much notice of because it is something we see everyday, even though some food wrappers have an incredible design and great typography.
Over the years packaging has totally changed, although some brands have only gone through very minor changes and haven’t moved away from the original typeface and/or design they originally launched with many years ago.
This showcase presents the vintage and modern packaging of a small selection of some the worlds most known chocolate bars.






















Live Comments
see what other people are saying:
Ali Designs 17 Aug 2010
OMG!! Look at the prices!! >.<
Olivier FAURAX 17 Aug 2010
Most of old packaging use only 1-2 colors for print, and lots of them use some red.
Dan 18 Aug 2010
Haha, I like this post
The prices are fantastic, 5 and a half pence!
ash kingston 19 Aug 2010
Great post guys , loving the old mars wrapper
keep the good posts coming
Emma Websdale 20 Aug 2010
Great post callum, its so strange to see the prices so low for chocco!
I completely prefer the classic milky bar wrapper though!
Colin Irwin 7 Sep 2010
The chocolate was far nicer then too!
Web Designers 14 Sep 2010
very interesting to see the progression the brand takes
El packaging a través de la historia: s.XXI (XV) « HeliopolisBlog 7 Sep 2011
[...] Vintage vs Modern: Chocolate Bar Wrappers and Packaging [...]
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